Design manages complexity — smooths it over, abstracts it away, hides it behind a clean facade. But the real problems live in the regulations, the legacy structures, the entangled rules, and the users mid-task with no patience for friction.

That's the work.

Stay in it long enough to see the shape underneath. Build the system that holds the complexity. Make the path for people obvious and intuitive.

Case Studies

0→1 · AI-Native · Founder Field Voice-first clinical reports for remote first responders. Offline. Beta Early Stage · Retention Loop Invoy Weekly Goals A weekly weight-management engagement loop from daily habits and manual coaching. Shipped Scale · Platform Complexity Livongo Onboarding Client configuration stability while growing Shipped

Process

Scaling Design with AI

AI owns divergence — generating options, exploring the space. I own convergence — deciding what ships, refining what's right. A design system validates the seam between. Claude Code generates inside its constraints. Systemic audits drift. Paper is where the final 10% gets refined by hand. The double diamond is durable; the division of labor is new.

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